Amazon Kindle Fire to Trump All Other Android Tablets?
Kindle Fire was on the top spot among the leading android tablets when a survey was conducted to 2, 160 developers around the world.
Results showed that Amazon's Kindle Fire had overtaken Samsung Galaxy Tab as the most popular Android tablet in North America, and just a head to head fight in favor to iPad prior to its launched in April 2010. Globally, developers ranked Kindle Fire second to Galaxy Tab.
The 2-day survey done last Nov. 2-3, 2011 was organised by Appcelerator, the leading integrated mobile platform for rapidly developing native and HTML5 mobile web applications using open web technologies, and industry-leading analyst firm International Data Corporation (IDC).
Scott Ellison, VP Mobile & Connected Consumer Platforms at IDC noted that "Amazon has shown exceptional early success in appealing to developers with the Kindle Fire, showing that price and differentiation are keys to competing in the crowded Android tablet space, rather than simply chasing the iPad market."
During the survey, 15 tablets were subjected to analysis, along with the Operating Systems used by the mobile devices. Among the operating systems, Microsoft's partnership with Nokia edged RIM's Blacberry OS, making it at the third spot. Still in the lead is Apple's iOS, followed by Android.
Appcellarator and IDC continued to research onto how companies are making the move from the web to mobile. The report went into a deeper understanding of the priorities these companies are making with their mobile strategy and how mobile is fundamentally transforming customer relationships.
Below are the findings of Appcellarator and IDC that highlighted their report for the last quarter of 2011.
- Amazon's new Kindle Fire ignites developer interest. When surveyed among 15 Android tablets, the lowcost, content-rich eReader was second only to the Samsung Galaxy Tab globally in developer interest. A regional breakdown showsAmazon edging Samsung in North America for the top slot. At 49% very interested in North America,the Kindle Fire is just 4 points less than interest in the iPad (53%) prior to its launch in April 2010.
- Appcelerator and IDC found in January 2011 that among developers price was the single most important factor for Android tablets to compete successfully against the iPad. Fast forward to November 2011 anddevelopers cite price again as the leading reason for interest in the Kindle Fire. Rounding out the top 5 tablets, respondents eye Amazon's rich content ecosystem, Appstore, target demographic, and eCommerce integration as the key reasons for interest in the new eReader.
- When considering Kindle Fire's potential drawbacks,fragmentation and lack of features like camera and geo-location were the two top concerns cited by developers. Assuming Amazon sells well this holiday season, Android developers will need to consider yet another set of different capabilities. The difference this time? Google will be less able to exert control over Amazon's divergent Android path.
- Windows Phone 7 separated from the packto become the clear number three mobile platform this quarter. The OS climbed 8 points to 38% of respondents saying they are 'very interested' in the platform, the highest ever for Microsoft.