Android 4.4 KitKat promises impressive features. According to reports, the upcoming Android update may give iOS 7 a real run for its money. What can people expect from the 4.4 update?

Nestle confirmed officially the release of Android 4.4 KitKat. The company tweeted a photo saying "This is it." Under the photo is the famous tag line: Have a break, have a Kit Kat. This hints the release of the update and the Nexus 5. Nestle also released in a statement that: "Android 4.4 KitKat is available from October."

As mentioned, there are several interesting points or features that reports hinted. Consumers may find some of them worth checking out.

Better looking UI

The recent iOS 7 appears similar to Android than before. This means Android's software has been attractive or interesting enough for Apple to consider creating a similar design. Through Ice Cream Sandwich and Jelly Bean, Google managed to move their operating system past other platforms. It has become one of the industry standards.

Reported changes on the Android 4.4 KitKat include enhanced notifications and revised color scheme. The flagship device will be Google's Nexus device so it guarantees a complete and genuine Android experience. The appearance of Android 4.4 KitKat may be different on other handsets like LG, Samsung and Sony. These carriers customize some aspects of the operating system to fit their platforms.

Exclusive Cloud-based system

Cloud storage is not new. There are already services like Box, Dropbox and Google Drive. Nonetheless, it looks like Google wants to integrate this feature more closely with Android. Reports say the technology will work similarly like Apple's iCloud. Google may include a backup system to its Android 4.4 KitKat.

People can already backup their photos through Google+. Users can also restore specific settings in Android devices so long as they sign in using their Google account. However, there is still room for a more organized or streamlined system. People may see this in the Android 4.4 KitKat.

Google Play Newsstand

Another reported feature of the KitKat update is the Google Play newsstand service. It would now be possible to download anything from magazines to television shows using Google Play. Thus, people should not be surprised to see newspaper subscriptions available on Android. According to Android Police, there is a high possibility Google will be introducing "Newsstand" in Android 4.4.