Former CNN chair and Time managing editor Walter Isaacson has been successful in profiling the lives of heavyweight figures such as Albert Einstein, Benjamin Franklin and Henry Kissinger that he realized he could not risk bungling his new project, the authorized biography of Apple head Steve Jobs.

Taking the cue from his most reliable critics, mostly comprised of his wife and daughter, Isaacson decided to ditch the 'iSteve: The Book of Jobs' book title reportedly coined by publisher Simon & Schuster, according to Fortune Magazine.

Yet the seasoned biographer actually deemed the title as a shameless marketing ploy that only eclipsed the efforts he poured on the project and besides, the wife and the daughter, according to Forbes Magazine, shot down the idea as 'too cutesy'.

So finally before the book hits the shelves on March 2012, Isaacson opted to simplify the title to mere 'Steve Jobs' as he successfully prodded his publisher "to go with something simpler and more elegant," according to Fortune.

The Isaacson-penned book will mark the first time that Jobs has sanctioned a literary work that dug heavily on his life as the Apple founder, who was known to guard his privacy with his life, allowed the author "exclusive and unprecedented' interview sessions.

Those revealing moments, Simon & Schuster said, were bolstered by Isaacson's breakthrough interviews with Job's family members, colleagues, friends and business rivals.

Isaacson even secured a visit on the house where the enigmatic Apple CEO spent his years as a child, according to Apple Insider.

In a statement, Simon & Schuster head Jonathan Karp said that the new book will take readers deeper into the "unique story of revolutionary genius," and will paint "a definitive portrait of the greatest innovator of his generation."

This early, Amazon said that the 448-page volume already hit the mark as a certified bestseller following its pre-order offering on June, which enabled the book to secure top positions in all major sales categories of the giant online retailer.

Simon & Schuster said that 'Steve Job', the book that is, will retail at $16.50 for the hardbound editions while the online version for e-readers will be sold for $14.99. No word was out yet if a paperback edition will be issued by the publisher.

Also, Apple has yet to release a pricing advisory on the book once it becomes available on iBooks.