Apple expected to use AMOLED screens by 2018, says leak

Apple is undoubtedly among the top companies in the tech industry but it would appear the Cupertino tech giant has been stuck in the past with its persistent use of one particular device.

Avid Apple device users are well aware their iPhones support LED-backlit IPS LCD displays. Although such screens are enough for daily smartphone use, consumers have started to become antsy about when Apple will use AMOLED screens, which is a display technology the company's rivals have long been using.

Ming Chi Kuo, an analyst from KGI Securities, is quite notorious when it comes to leaks and news about certain devices. For the last 18 months, he was able to track down specific information about Apple's flagships before they were launched. Kuo provided advanced info on the iPhone 6s' specs; the iPad Pro launch date and the new sizes of the iPhone 6 and iPhone 6 Plus.

The upcoming iPhone 7 is doing particularly fine in terms of its promises of a radical new design, according to Forbes, and changes to screen size. But Kuo has confirmed Apple will only migrate to Amoled screens in 2018 at the earliest. Although the reported iPhone 7 specs remain unconfirmed, Kuo's claims about its non-Amoled screen suggest the iPhone’s display technology will remain stuck in the past.

Some users might not care that much, believing Apple units can do without Amoled screens. After all, the Cupertino-based tech company is no longer considered to be a class leader when it comes to smartphone design. Despite this, the screens of Apple's devices are still of high quality with notable brightness and colour.

It’s worth noting the argument isn’t about its design. As noted by another report from Forbes, Amoled screens are more power efficient than its LCD rival.

Considering the upcoming iPhone 7 and iPhone 7 Plus are rumored to only be 6 mm to 6.5 mm thick, giving them bigger battery cells becomes highly unlikely. That said, Apple might want to give its devices a more power efficient screen option.

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