Craig Federighi, Apple Inc. Senior Vice President of Software Engineering Speaks on Stage During an Apple Event in San Francisco
Craig Federighi, Apple Inc. Senior Vice President of Software Engineering speaks on stage during an Apple event in San Francisco, California. Reuters Reuters

There has been a shift in the focus of tech manufacturers and consumers alike. These days, people have become more concerned about their health and tech companies are taking notice. The same trend has been taking the industry by storm with companies like Google, LG, Samsung and Apple announcing their wearables. In a bid to revolutionize user experience and health, Apple will reportedly be releasing its iWatch this September. A number of analysts seem to agree that the product, like some of Apple's offerings, can also be a game changer. Can the iWatch deliver?

According to Forbes, the global sportswear industry can reach as much as $180 billion come 2018. This is how big the potential of the market and that is why companies like Apple are taking notice. It should come as no surprise that the Cupertino giant will be releasing its own "health timepiece." In a report by 9to5Mac, Apple appears to be intent on putting out its iWatch successfully; tapping sports personalities like Kobe Bryant. So how will it be a game changer?

The iWatch can complement the upcoming phablet version of the iPhone 6. Since the device will be too big for users to carry out when working out or monitoring their fitness stats, a watch would be more ideal. It will also support the HealthApp software created by Apple. Athletic wear has started becoming a fashion statement that a functional item like the iWatch can be a winner. More importantly, Apple's strong ecosystem and fan base can herald a new trend. Apple is best known for its high end pieces thus the possible appeal of the watch to both fashion and sports.

In a report by Re/code, it appears the tech giant has been contemplating on a $400-tag on the iWatch. If Apple will push through with the price then the timepiece will be considered under the high end category - similar to other Apple products. Google's wearables cost around $200 while Samsung's Gear 2 Silver smart comes with a $300 price.