Apple Launches Thermonuclear War on Google, Plans to Kill Android

Apple and Google's rivalry continue to escalate as the former plans on poaching Android users. As Tim Cook told proudly during the company's earnings conference call, around 85% of new iPhone owners were Android users, according to BGR. This time, Apple wants to apply more pressure on Android offering users a more appealing deal if they switch to iOS. Will Apple be successful in its bid to attract more Android users?

Apple plans on expanding its recycling and trade-in program covering Android devices. When this happens, Android users can now bring their units to Apple Stores in exchange of a card. The card can be used to purchase a new iPhone handset, according to 9to5Mac. Apple employees will set a trade-in value for the Android device depending on their functional condition and trade-in value.

Apple has not set a particular date, but 9to5Mac says that it should commence in the following weeks. This comes after an extensive training program to start late this week. Under the program, Apple employees will copy contact book data from Android devices to the iPhones though other personal files will be at the hands of the user.

Apple's iPhone Reuse and Recycle trade-in program started initially in the middle of 2013. The goal was to encourage owners of older iPhone models to switch to newer ones. At that time, the new models includes: the iPhone 5, iPhone 5s, and the iPhone 5c. Nonetheless, throughout the years, Apple has explored other upgrade events to help raise sales and expand its mobile reach. The company has also launched similar programs to Canada, Europe, and Australia. True enough, iPhone sales went up as far as breaking records in the previous quarters. This time it appears Apple has set its sights on trouncing Android reach.

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