Financial results that came out this week proved that Apple was actually doing great even as the tech buzz was ever more focused on the upcoming iOS devices from the tech giant, specifically the iPhone 6 and iPhone 5S release dates.

Some 31 million iPhones and more than 14 million iPads ended up in consumers' hands in the 3 months spanning April and June 2013, generating for Apple a whopping $6.9 billion in earnings.

But Samsung fared better. The Samsung shifted 71 million Galaxy smartphones, headlined by 23 million sales of Galaxy S4, by the end of Q2 2013, leading to an operating profit of $8.3 billion.

The only consolation for Apple, according to BGR News, was it successfully retained the position of being the most profitable tech firm, thanks mostly to the giant following commanded by its iPhone and iPad models.

Yet it was close to three quarters now since Apple had introduced its latest products - the iPad Mini and the iPad 4 - and since then, Samsung had rolled out a slew of Galaxy smartphones and tablets, including the flagship GS4, the high-end Galaxy Note 8.0 and the mass market-geared Galaxy Tab 3 series.

Between now and late 2012, Apple somehow slipped into "transitional quarters," according to Piper Jaffray analyst Gene Munster. The company, however, will break its silence starting September this year with successive releases of the iPhone Lite, iPad 5 and iPhone 5S, setting off a new pace that will extend through 2014, as alluded by Apple CEO Tim Cook.

Evidently, Apple was experiencing a decline as manifested by its latest flat performance, which should be reversed by the unwrapping of new products aside from new iPhone and iPad editions in the immediate quarters ahead, Munster was reported by Apple Insider as saying.

The company's steady growth of 20 percent in the last 12 months ending in June 2013 will further improve with the arrival of fresh offerings, the production of which benefitted from better deals Apple had secured from its manufacturing and supply partners, Katy Huberty of Morgan Stanley said.

"We believe more favorable component pricing (NAND, HDD, LCD) and improved iPhone mix are tailwinds that help offset currency volatility and product transition costs in the September quarter," Huberty told Apple Insider.

Charlie Wolf of Needham and Co. agreed, adding that Apple's current situation "should change beginning in September/October with the launch of the next-generation iPhone and iPad."

While there was a lingering doubt that Apple would remain competitive and innovative despite the demise of Steve Jobs, the tech firm appeared to be showcasing resiliency with talks that it will come up with promising products such as the rumoured iWatch and Apple TV.

"These initiatives suggest that Apple should once again be able to enter new product categories in 2014," Apple Insider reported Wolf as saying.

The only question was if these new gadgets will turn out as "game changers" or huge cash generators like the iPhones and iPads before them, the analyst said.