Apple Ramps Up Supply of MacBook Pro with Retina Display for Christmas, Says Taiwanese Suppliers
Apple reportedly placed more orders of the recently released MacBook Pro for the upcoming holiday season.
According to Apple's suppliers based in Taiwan, Apple increased its orders of the MacBook Pro for the fourth quarter as the company is expecting good sales on the said quarter. The orders have filled up some of its suppliers' capacities.
However, most of the suppliers are unwilling to expand capacities on concerns that Apple may stop taking its ordered shipments suddenly like it did in the fourth quarter of 2012.
Apple reported Mac series shipments of 4.57 million units in its fiscal fourth quarter of 2013, which is increased by 21%. According to experts, the increase was mainly due to MacBook Air and iMac, which recently received specification upgrades.
Last week, Apple finally took the veil off the much awaited MacBook Pro 2013 laptops.
The tech giant released the new MacBooks packed with Retina display and the 4th generation Intel Haswell processor in the latest Apple event last October 22.
The company launched slimmer models of MacBook Pro boasting 13 and 15 inch retina screen displays. The basic 13-inch model is only .71 inch thick, and lighter than 3 pounds. It features a 2.4 GHz Core i5 processor, 4GB RAM and128 GBSSD. Meanwhile, the base model for the 15-inch starts at $1999 and features a quad-core i7, 8GB RAM, and 256 SSD. Both models start shipping today.
The new MacBook Pro 2013 packs the new OS X Mavericks. The new Mac OS will feature "a new Maps app, a tabbed finder, iBooks, new look to the calendar, improved Safari, iCloud Keychain, multiple displays and more."
The MacBook Pros have an improved battery. The battery life of the new laptops lasts up to 9 hours, according to reports. The company dropped the optical drive for its new line of Macbook Pro laptops just like the new revamped iMacs that were launched last year.
Apple also slashed the price of the laptops as the new 13-inch model with retina display replaced the non-retina MacBook Pro for the same price of $1299 while the 15-inch MacBook Pro costs $1999.