Tech giant Apple released a cheaper iPod Touch last Thursday to lure more consumers to buy the line of devices.

The new iPod Touch costs only $229 and offers lower specs and features compared to its brothers. The new 16 GB iPod Touch is clearly the most basic model, but losing the rear camera also makes the device a bit lighter. The 16 GB iPod Touch is two grams lighter but Apple performed no major redesign on this new model, as it is no slimmer or smaller than the other iPod Touch models.

Moreover, Apple liquidated its other 16 GB iPod Touch it had been selling for $199, which featured the company's original 3.5-inch Retina display, which should make the options far less confusing for customers in the market for a new iPod.

While the 16 GB iPod Touch features the same 4-inch Retina display and dual-core A5 processor as its siblings, the newest, cheapest iPod Touch lacks a rear camera and comes in just two colors - black and silver.

For $70 more, the 32 GB iPod Touch features double the storage, adds a 5-megapixel iSight camera to the back, the iPod Touch loop for extra security and stability, and comes in a slew of candy colors including black, silver, pink, yellow, teal and the Apple Store-exclusive (Product) RED color, which sees a portion of every sale go towards helping fight AIDS in Africa.

Currently, the 16GB iPod Touch is available in Apple Stores and online store. However, it is speculated that the new iPod will hit the third party retailers and resellers soon.

The Cupertino-based company is set to release its myriad of devices later this year including the rumoured iPhone 6 and/or iPhone 5S as well as its line of tablets - iPad 5 and iPad Mini 2.