A man looks at his Apple iPad in front an Apple logo outside an Apple store in downtown Shanghai
A man looks at his Apple iPad in front an Apple logo outside an Apple store in downtown Shanghai March 16, 2012. Reuters/Aly Song

Apple reported another quarter of weak iPad sales during its quarterly earnings disclosure. Apple though seems least concerned with its CEO Tim Cook coming out in defense of the iPad claiming the tablet did meet the company's own internal expectations. Cook also cited an overall decline of the tablet market as a whole in the U.S. as another reason for the relatively weak iPad performance.

"What's most important to us is that customers are enjoying their iPads and using them heavily," said Cook as has been reported in Time.

Apple managed to sell 13.3 million iPad devices during the April–June period, which is 19 per cent less than from the January–March quarter. iPad sales dropped 9 per cent year-over-year which makes it the second quarter in a row for the iPad to slip in its year-over-year sales figures.

Things are a lot better with the iPhone whose sales touched 35.2 million units during the said quarter. The number of iPhone devices sold contributed 53 per cent to Apple's revenue for the quarter which stands at $37.4 billion, further mentions the Time report.

Meanwhile, notwithstanding the dip in sales of iPad during the second quarter, the Apple tablet has been found to hold on to its dominance over Web traffic, claims Ubergizmo citing the latest Chitika finding on this.

Chitika measured the amount of time spent browsing the Web on a tablet, and the iPad has come out on top with 78 per cent. However, that's still a decline over 83 per cent of browsing via tablet devices that was recorded for the same period last year.

Meanwhile, Cook has stated during the conference call with investors that the company is poised for a greater sales pitch on the back of their recent tie-up with International Business Machines (IBM) for tapping the enterprise segment. This would be achieved with development of exclusive enterprise-oriented apps using Apple's own Swift operating system that is expected to boost uptake of the iPad and iPhone for work-related activities, reports The Globe and Mail.