Apple's App Store sets price changes in Australia, Japan, Switzerland
Apple has introduced new pricing for offerings on its international App Stores. Prices in some countries have been increased, while in other countries like Australia prices have been slashed.
The price adjustments on Apple's store, which doesn't include books, music or movies, are due to changes in foreign exchange rates and local tax laws in those countries, according to an Apple spokeswoman. The price changes are limited to the App Store and the Mac App Store, not the company's hardware.
The software price changes will vary from country to country. According to a MacRumors report, the UK, Mexico and Norway will see price increases while Australia, Japan and Switzerland will be seeing price reductions. The pricing for apps will be reduced by up to 25 percent. Some tier 3 price apps that cost $2.99 before will now have a 25 percent reduction.
News of the price drop will come as a relief to Australian Apple consumers who have been complaining about the inflated prices in Australia. The price difference became even more pronounced when the Australian dollar rose in value compared to the U.S. dollar.
The price change will now allow Australians to receive the price parity they deserve, said Matt Peterson, the owner of The Little App Factory.
"In actual fact, we have a better deal than the U.S. as the 99-cent app price includes GST. Without GST, we would be approximately 90 cents, which is obviously 10% below the U.S. when our exchange rate is only 7% above them," said Peterson.
While app prices have been reduced, prices on movies and music have not. Music and movie prices are still higher in Australian stores than in U.S. stores, but this is more of an industry standard than Apple's pricing.
"As an example, Maroon 5's "Move like Jagger" is $1.29 in the U.S. but $2.19 in Australia, which is stupidly high. 'Harry Potter and the Half-Blood Prince' is $9.99 in the U.S. but $12.99 in Australia," he said.