There is much going on about the upcoming iOS. Senior Vice President of Industrial Design and New Design Chief for iOS, Jonathan Ive is focusing on radical changes in the system's appearance. However, as much as there is news going on about the new look, experts believe the company should be focusing on new features instead of new appearance.

Ive wants the old out and the new in. The new design features focuses on "black, white, and flat all over." This means the company is working on lifelike design features, shiny icons and new textures. The simpler interface will lose the previous textures of the preceding iOSs.

Yet despite the major changes in iOS 7, it is still believed that there are no evidences to additional and much exclusive features although the new design chief is also focusing on altering the built-in iOS apps.

According to Ive, he does not believe the current software designs truly reflect their real-life functions - this will not hold up throughout the years. Ive wanted to make sure the designs looks as much as their real-life counterparts. Suffice to say, the new interface will look "very flat" on contrast to other Apple systems before.

9to5Mac lists down what iOS 7 has in store for users:

  • Different lock screen - the lock screen will feature a shine-free black look and new passcode-entry design
  • Texture-less notification panel - notifications pane will go with a simple black and white coloring, no more of the previous texture
  • Home screen - users can still expect a similar home screen only Apple will drop the current shiny look

Apple will be showcasing its new interface next m month. The keynote address is set to be on June 10. The new design can improve the appeal of appeal of products but experts feel the company should invest more on their user interface. Apple's competitors are revamping their systems aiming for distinguished mobile user interfaces. For example, Microsoft changed their Windows Mobile system more than a couple of times - from Vista to the new Windows 8.