Apple's tablet sales drop; new iPad Pro could turn things around
The iPad Pro could be the most successful tablet on the planet
Apple’s tablet sales have fallen. The end result might be the Cupertino-based tech giant's tablet niche will soon become less significant, accounting for a very small portion of the company's total revenue.
Avid Apple device users are convinced the iPad Pro can turn things around for the company. The upcoming gadget has even been viewed as the tech giant's saving grace to boost its shaky tablet business.
At present, Apple makes amazing revenue from the sales of its smartphones. Its tablets, on the other hand, have been pushed further into the back seat.
The iPad Pro, however, is expected to turn out to be the most successful tablet in the tech market. It will sport the largest screen display Apple has ever had on its tablets, in addition to state-of-the-art specs that could easily replace the need for a laptop, according to Tech Times.
Daniel Ives, an analyst from FBR & CO., detailed to Apple Insider why the iPad Pro (which is scheduled for a commercial release on Nov. 11) will be a huge help in improving Apple's tablet sales.
If the iPad Pro does what it’s expected to do when launched, it just might account for a bigger portion of the company's revenue for 2016 by accounting for 15 percent of total revenue. Right now, Apple's tablet niche is only at 10 percent of its overall revenue.
Despite this decline, many consumers believe in Apple and in its capability to revive its tablet department since there’s huge potential for growth in enterprise sales.
Focusing more on enterprise will be a huge change in Apple's strategy since the company has always focused on boosting sales based on consumers' needs. Although iPads sold like hot cakes over the past couple of years, the blame for its current drop has been put on the rise of smartphones. Now that many handset models have larger screens, consumers have started to turn to huge-screened iPhones instead of an iPad.
Contact writer at feedback@ibtimes.com.au, or let us know what you think below.