Rumors about Apple's secret TV project have been circulating for months but after a few remarks by late Apple co-founder Steve Jobs to Walter Isaacson in his bio "Steve Jobs", the rumors are steadily growing to become a fact.

"I'd like to create an integrated television set that is completely easy to use," Jobs told Isaacson. "It would be seamlessly synced with all of your devices and with iCloud ... It will have the simplest user interface you could imagine. I finally cracked it."

Jobs may have cracked the code for building a simple smart TV but that's barely the start of the battle for Apple. Succeeding in the television landscape could be one of the biggest challenges facing Apple, with or without Jobs' input. Here are some of the obstacles that face Apple in its quest for television dominance.

1. Content is King, especially when you don't have it

Apple will need to court traditional media like film and television to deliver content to its Apple TV and therein lays its biggest problem. Although Apple and major Hollywood distributors have worked together, it's another matter entirely if Apple wants them to completely change the way they distribute their content. Apple wants users to search for a movie or TV show from various providers like Netflix, Hulu or cable TV in the Apple HDTV interface. Content owners already side-eye such ventures like downloads and streaming services. Content owners still get most of their money though traditional forms of distribution, which Apple is looking to undercut. Google TV had the same problem. The minute Google allowed users to watch free streams over the internet with the TV, content owners blocked it.

2. Sorry we're having technical problems

Apple will have to deal with a host of technical problems when it tackles the TV landscape. For one thing Apple will have to find a way to support different forms of television like satellite, terrestrial, cable and IPTV. How will operators from all over the world agree to support this one device?

3. There's no money in those TV hills.

Apple pulls in amazing profits from its smartphones and tablets because they're cheap to produce and Apple sells them for twice their production costs. The situation will be vastly different in the TV market. Television manufacturers are actually selling their television sets cheaper because of dropping demand. Apple can't afford to release a television set that is more expensive than its rivals when consumers can have a variety of cheaper options.

4. There's not enough interest in smart TV

People aren't really in the market for new television sets every year. Apple releases new versions of their products every few years and that's worked for them but it won't work in the television market. Consumers only upgrade TV sets about once a decade. Another factor Apple needs to consider is that smart TVs aren't really that popular with consumers. Television viewers have been trained since childhood to expect their TV content from cable/satellite companies and it isn't likely to change any time soon.

5. Just how different will an Apple TV be?

Apple dominates the smartphone and tablet markets because it offers products that its competitors don't have. So how different would an Apple TV set be? Samsung, LG, Sony and Panasonic already sell Wi-Fi enabled TV, how will Apple TV differentiate itself? Apple will also have to rely on those same companies for its hardware and unlike the smartphone market where Apple and its competitors can exist as both partners and rivals, the same model won't work in the LCD TV business.

Apple fans have been salivating over the prospect of an Apple TV but it's not going to be easy road for the Cupertino-company. Apple will have to work hard to convince consumers that its Apple television is everything they would ever need in a television set.