A woman holds her new Apple iPhone 5S after buying it at an Apple Store at Tokyo's Ginza shopping district
A woman holds her new Apple iPhone 5S after buying it at an Apple Store at Tokyo's Ginza shopping district September 20, 2013. REUTERS/Toru Hanai

The market's attention over Apple's upcoming hardware cycle proves its position. It also draws positive response from analysts with some forecasting record-breaking results. The reported features of the iPhone 6 make Apple one of the most anticipated companies this coming quarter. However, there are also several things both consumers and investors should watch out for this coming cycle. Can Apple become a good investment? Will the iPhone 6 be able to deliver?

According to Seeking Alpha, the sentiment of the market is a good indicator whether Apple can do well in the next few quarters especially with new products coming in. While the predictions have all been pointing to an all-time high, it is also important for people to take a step back and become careful of Apple in the following weeks. An all-time high cannot go higher thus it is essential for the company to take a moment to reflect. There is now the problem with the interest as the company approaches its much awaited event. Apple may be able to do something extremely remarkable to solidify its position but people are advised to be careful about it as well. Sentiment may not do much for Apple's earnings and stocks not until the results translate to figures.

According to TIME, there are five must watch out features include a bigger screen, near field communication (NFC), mobile payments, sapphire glass and iOS 8. While these may have been discussed before, it is important to note that amidst the leaks, these features stand consistent. They can change the position of iPhone in the market with the iOS 8 offering a more flexible platform with NFC and mobile payments challenging current financial systems. The bigger screen will also marks Apple's official entry to the phablet sector making way for new opportunities for the company.

The company will hold its press event this September 9. There are also reports claiming that Apple will be announcing another major project during the event, the iWatch.