The Apple logo Is Pictured Inside The Newly Opened Omotesando Apple Store
The Apple logo is pictured inside the newly opened Omotesando Apple store at a shopping district in Tokyo in this file photo taken June 26, 2014. Reuters/YUYA SHINO

#bendgate has taken its toll on the shareprice of Apple. Following the viral video that the iPhone could easily be bent after the device owner sits for a long time with the gadget inside his pants' pocket, almost $23 billion was wiped off the value of the tech giant.

To worsen matters for the Cupertino-based company, its newly released iOS 8 also had a glitch that Apple had to apologise to customers. Apple users who installed the 8.0.1 update complained on Wednesday of inability to make calls and problems using Touch ID.

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On Thursday, shares of Apple closed at $98.87, lower than the psychological barrier of $100, although it recovered to $100.44 on Friday.

Apple even went to the extent of touring media to its test facility to disprove that the iPhone 6 is made of weak material which is the reason why there are at least 9 units that bended unintentionally.

Read:

Results Of Torture Tests Indicate iPhone 6 Is More Durable Now

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As for techies who made their own bend tests after the reports of the bending phones, some individuals defended Apple and questioned the tests. Business Insider cited a Reddit user named akrosdabay who compared the time stamps before and after the bend test made by YouTube user Unbox Therapy.

The iPhone In Canada blog pointed out that the problem goes back in 2012 when bend tests showed the iPhone 5 had the same weakness.

A Wall Street analyst, Walter Piecyk, tried for himself to bend an iPhone 6 Plus at an AT&T store. He tweeted: "You have to be kidding me. That is not bendable."

Piecyk, who stands at 6' 4", said he used hand shake level pressure on the phone in multiple spots, insisting he used reasonable force.

Dan Riccio, Apple's engineering lead, acknowledged, "The bottom line is that if you use enough force to bend an iPhone, or any phone, it's going to deform."

Business Insider added that doing a bend test on a gadget store without seeking permission from sales staff may be a costly way of proving or disproving the bend test because if one is successful in bending the iPhone 6, he also has to pay for the unit. "In other words, we recommend you don't try testing #Bendgate unless you're at home."

Now, all newly released devices such as the Moto G, are being subjected to a bend test.

YouTube/Ashiq Shaikh