A shopper looks at items on sale inside of a JC Penney store during Black Friday sales in New York, November 29, 2013. Black Friday, the day following Thanksgiving Day holiday, has traditionally been the busiest shopping day in the United States.
A shopper looks at items on sale inside of a JC Penney store during Black Friday sales in New York, November 29, 2013. Black Friday, the day following Thanksgiving Day holiday, has traditionally been the busiest shopping day in the United States. Reuters/Lucas Jackson

Walmart is planning to make Black Friday shopping easier and more convenient for consumers. Considering there will be thousands of deals on its official website and its app, Walmart is expecting about 75 percent of its online holiday traffic to come from its mobile segment this year.

The retail store's mobile app now allows potential clients to shop for the devices they want with a few clicks. Some might even avail of Black Friday deals directly from mobile ads.

The app has also been improved by allowing users to browse store maps to find out where Black Friday discounts are located in any store. Shoppers can also access online reviews for the device they have in mind, as well as add it to a shareable wish list.

Walmart app users can easily check in to pick up what they ordered. This will notify store employees to prepare the product for a faster and easier transaction, according to USA Today.

It’s become apparent Walmart is planning to ditch door busters as part of its strategy to make holiday shopping easier for its clients. Doorbusting has been recognized as a staple of Black Friday shopping. This lures a constant, steady stream of consumers into its branches as they search for the newest and best discounts throughout the evening.

Such a strategy may have worked in getting more buyers, but it also ended up confusing and frustrating customers who have had to cut their holidays short. After all, shoppers have to come up with their own buying strategies to make sure they navigate through thick crowds and get the best deal before items start to sell out.

Walmart's Black Friday event will begin at 6:00 p.m., Thanksgiving Day. Unlike other national retailers, Walmart doesn’t plan to roll out hourly deals on different items. Instead, it will provide its discounts on products both online and on its app all at once. This will largely simplify the crazed shopping period.

Online discounts will be available at 12:01 a.m. Pacific Time on Thanksgiving. The in-store discounts, however, will only be available once physical stores open that very evening. The deals Walmart has on small home appliances, TV sets and electronics were posted on CNN Money.

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