Facebook is set to recruit a high-profile executive whose primary role is to make sure that the social network would establish solid ties in the film and music industries in a bid to boost its content.

In an exclusive Reuters report, MySpace co-president and former MTV executive Jason Hirschhorn has been named as the one who will oversee Facebook's deals with media companies, should there be an agreement between both parties.

The Reuters report indicates nothing is final as of yet, except Facebook is serious in getting media companies to bring their content to the social network, and someone who is adept at entertainment content will be tapped for this objective.

"They had held the media industry at arm's length for a while. It was: 'We are a platform, come use us all you want but we don't necessarily need to partner with you.' But now the attitude has changed," said Reuter's source, someone "familiar with the situation."

"They realize that one of the next phases in its evolution is to work with the media companies," Reuters' source added.

The report mentioned that Facebook and Hirschhorn both declined to comment on the reported exploratory talks.

This develops as Google+ has opened its network to the global internet users, doing away with the invitations before sign-ups.

While taking things slow, Facebook has involved media industry experts recently. For instance, some movie studios have released movies that can be rented and viewed on Facebook this year, including Warner Brothers' "Dark Knight" and Universal Pictures' "Big Lebowski."

Reuters' source pointed out Facebook was already in aggressive search for a media topman a few months ago, but other strategic priorities surfaced. Now that Facebook is about to hold its annual developer conference called 'f8' in San Francisco and new features like live updates of what users are listening to or watching on FB stream, the social network is expected to choose a media point person soon.

Early unconfirmed reports hint that music will be central to Facebook's announcements. Digital music provider Spotify and the video site Vevo are expected to make announcements on apps that will allow listeners to stream songs without leaving Facebook.

In the past, Facebook made social games its key attraction, with over 200 Facebook members playing on the site every month. Companies like Zynga and Electronic Arts's Playfish have become household, if not office names via Facebook. Now the social network wants to achieve that this time with media content providers. Facebook does intend to make media a key part of its network, Reuters noted.

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