Domino's Pizza
(IN PHOTO) Demonstrators gather outside a Domino's Pizza restaurant in New York May 15, 2014. U.S. fast food workers seeking higher wages plan strikes and demonstrations on Thursday that could affect thousands of restaurants across the country the workers say make huge profits from paying them workers a pittance. Reuters/Brendan McDermid

A new bondage-sex themed commercial, intended to promote Domino's Pizza, has leaked. The commercial is inspired from the upcoming erotic film “Fifty Shades of Grey” and was not suppose to be printed anywhere. The bondage-sex theme inspired advertisement shows a “tongue tied up and ball-gagged.”

“You’re going to suffer and enjoy every moment,” reads the text below the tied-up tongue. The text is wrapped up around chains. The Domino's Pizza logo too has spikes. A whip, a hat and an adult toy is seen lying on the floor. The commercial was meant to promote Domino's spicy Sriracha pizza but did not get approved officially. There was speculation in the media that the advertisement ran in Israel but it has now been confirmed that it did not run anywhere.

Domino's spokesman Tim McIntyre told People that the image for the controversial advertisement campaign was created by an agency in Israel and then got disapproved. “It never ‘officially’ appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate,” McIntyre is quoted as saying by People. He also added that at first instance he thought the “stupid” commercial was a parody for the upcoming film “Fifty Shades of Grey,” which is scheduled for a Feb. 13, 2015 release.

According to Daily Mail, the commercial was proposed by McCann Erickson Agency to an independent Domino's franchise in Israel but was rejected, thus barring it to appear anywhere. The reality however is different. The leaked commercial has become really popular on various social media platforms. Though some media critics are calling the torture-themed commercial as “disgusting” and “gross,” there are certain people who believe it is hilarious and Domino's should not have rejected it.

A reader named Bill on the People magazine's comments section has called the advert “evolved and edgy” and has asked Domino's to “push the envelope.” Other commentators too applauded the commercial saying it is getting everybody's attention and hence should be run by Dominos. There are others who feel that the company should run the commercial during the upcoming Super Bowl as it will be a huge hit. The commercial has been inspired by the film “Fifty Shades of Grey” where the protagonist Christian Grey is into BDSM. The film is based on the best-selling 2011 novel by author E.L. James.

If you have any questions/comments on the article, you many contact the writer at: n.tewari@ibtimes.com.au