Globe Telecom, one of the leading mobile operators in the Philippines (over 27 million subs), is launching VMS (Video Message Service) nationwide. By doing so, Globe will be the first to market VMS as a new media channel to their subscribers.

VMS is a video service that allows users to share video via mobile person to person, follow local and foreign video bloggers and take part of premium content offered by VMS broadcasters. This means the customers can subscribe to VMS from celebrities and infotainment broadcasters from around the world.

Globe shall be supporting the launch with a massive media campaign, and on-ground interactive use of VMS, in partnership with GMA New Media, Inc. GMA will provide exclusive VMS content in form of short clips of GMA TV shows and video blogs.

- We are very excited to bring another innovation to our subscribers with the launch of VMS. This allows our subscribers another opportunity to enjoy their mobile phones apart from texting, calling or doing mobile internet. And with this new technology, we are strengthening the connections and bonds of every Filipino by providing them yet another exciting and innovative platform to share their precious moments with each other, says Joanna Africa, Head for Portfolio management of Globe team.

VMS is developed by the innovative mobile technology company Ironroad.

"We are very excited about Globe's launch of VMS in the Philippines. Globe is the right partner for us since they have a great strategy to launch VMS widely in a short time," says Jonas Litborn from Ironroad.

The VMS app is available for download from Android market and App store.

Ironroad is a Swedish company that has developed the VMS (Video Message Service) technology, which was fully launched in 2010. VMS is now established in 10 countries in Europe, North and South America, Asia and Africa. Ironroad has about 75 employees and offices in Sweden (headquarter), Norway, Spain, India, Indonesia and the Philippines. Our partners and clients are several global mobile operators and media companies, such as Tele2, 3 Hutchinson, TeliaSonera, Indosat and Telkomsel.

VMS is the sequel to SMS and MMS, a simple and inexpensive way to share experiences and communicate through your mobile phone. VMS is downloaded as an app from the App Store or Android Market.

To learn more about Ironroad or VMS please visit http://www.ironroad.com