Giant internet firm Google continues its ongoing campaign of raising the quality of its services, snatching this week an Irish company that it deems would bring better technology in improving the video offerings of its subsidiary, YouTube.

Google officials said on Wednesday that it has purchased Dublin-based Green Parrot Pictures, which the company said would greatly contribute in enhancing YouTube clips, rendering video streamings that are sharper, steadier and lower in image noise.

The acquisition, according to Google, would deliver the technology to YouTube videos that would improve on moving images hastily captured in entry-level gadgets such as digital cameras and camera phones.

Green Parrot Pictures chief executive Anil Kokaram expressed confidence in the capability of his company's video improvement technology, which he stressed has been previously utilised in further enhancing the quality of blockbuster movies such as Lord of the Rings, Spider Man and X-Men.

Google's director for video technology, Jeremy Doig, said in a blog that the Irish firm's video technology "makes videos look better while at the same time using less bandwidth and improving playback speed."

The introduction of such technology to YouTube, according to Doig, "will be a source of new ideas and further innovation ... and will make the videos you upload every minute of every day to our site look even better."

Google has been leading the way in attracting millions of viewers through YouTube and in January alone, the site generated some 144.1 million unique video viewers, with Vevo coming in second with a measly hit of 51 million in the same month, as reported by comScore.

Completing the top five sites visited by global video aficionados in the month were Yahoo, Viacom Digital and AOL.