Google Has a New Search Feature that Everyone's Been Waiting For
Google wants to give more out of your searches
Google wants to give more out of your searches.
Google remains as one of the most powerful and helpful tools for many people today. There is a saying that goes as far as "if you don't know it, Google it." People often recommend and turn to the search engine for any type of information they need. Lately, however, the quality of information provided in these search results seems s to dwindle.
The tech giant wants to overturn that.
In what seems to be a flock of SEO-driven articles, Google wants to make sure users can get more than just their usual hits. The tech giant recently announced that they will be working on returning "in-depth" articles on the search results. If users feel the search results did not provide them with the right or sufficient information then they can choose to change the settings to a more "in-depth" approach."
Google said in a blog post that daily information requests from users now require longer and more detailed analysis of information. Searches for such accounted for 10% already lately that it served as trigger for the company to change the current search platform.
As of the moment, the search feature is only possible in English. However, the tech giant assures that they will be extending the service to other languages soon.
"I'm happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication," one of Google's technical staff, Pandu Nayak, wrote.
"This is exactly what you'll find in the new feature."
Users can find in-depth articles in a separate block of results. The blog post explained further that Google will be labeling these results to tell users which results offer more information. Nonetheless, according to a report from Mashable, their initial test on this more in-depth block did not yield results. Mashable said it was hard to find the search block for longer and more meaningful articles.
As the new search feature can be filtered through the algorithm of Google, authors have the chance to boost their rankings if their articles or stories appear in this type of search queries.
"To understand a broad topic, sometimes you need more than a quick answer. Our research indicated perhaps 10 percent of people's daily information needs fit this category-topics like stem cell research, happiness, and love," Nayak added in the blog post.
"We look at a variety of algorithmic signals designed to surface in-depth articles. We don't have more details to share on the particular mechanisms," PCMag quoted a Google spokesperson.
Last June, Google changes some of its search components together with the release of interactive "carousel" for desktop users. It seems the tech giant is overhauling how information should be presented and found on the internet. This can have significant impact on companies soon.