Google yesterday announced the launch of Consumer Surveys, a new service from Google that will allow organisations to create polls to measure the success of different products, services and other ideas.

Businesses can create fully customisable surveys and collect results for just a few cents (0.10) per response. The surveys are deployed from multiple Google affiliate publishers. My take on this is that if and when this becomes available for any website to run a survey on (including www.business2.com.au) then this SaaS will become a massive success. However for now you will have to create targeted surveys across the web from approved Google Publishers.

Google Consumer Surveys: How to create surveys, target custom audiences and how to view your results

A walkthrough of how to target surveys to custom audiences using Google Consumer Surveys. Learn more at http://www.google.com/insights/consumersurveys

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