How People Can Take Advantage of Google's New Ara Smartphone

It's the 21st century. Innovation and invention is key. Established companies, as well as start-up companies, continue to find ways to innovate and invent. Google, is again, redefining the future and creating a new era with a cutting-edge development in the smartphone industry with "Project Ara."

Google's Ara aims to set the future in motion with the launch of DIY (do-it-yourself) smartphones according to Forbes. Instead of a pre-made smartphone, they intend to go with a modular concept. The idea is for individuals to have a say in what kind of phone they want to have. They can customize it according to their personal tastes and technological needs.

Even with smartphones cheaply priced at $100, there is still a vast market out there who cannot afford this. Google wants to capture this market. With the Ara coming out at only $50, they will be able to attract non-smartphone users to make the shift according to the Guardian Liberty Voice. Because the Ara will be modular in nature, individuals can choose to upgrade their phone in stages. If they don't have enough money to change the entire phone, they can modify their phone by purchasing the parts they wish to upgrade and maintain the parts they're still satisfied with.

For example, if a smartphone originally comes with an 8 megapixel camera, the owner can simply buy a 16 megapixel upgrade to replace the older component as new and improved options become available in the market, Ara owners can bring their smartphones up to code by swapping up things like RAM, cameras, batteries, antennas, etc. It's just like purchasing a regular bicycle. If the user suddenly feels like getting an update, he can spruce up his bike by installing upgraded carbon bodies or using improved shock absorbers or pedals. In a sense, the units do not really get obsolete because they always have the option of leveling up on a module-to-module basis.