HTC may replace its One brand with new HTC O2 flagship

HTC has not been particularly innovative as far as the design, exterior styling and name of its flagship devices go over the last few years, and many believe it is high time that the Taiwanese company revamps the way it thinks to sail through the battle of brands.

Based on recent reports, HTC seems eager to do just that by possibly working on a powerful new phablet that will sport high-end specs, and which will come with a new name.

As reported by GSM Dome, the next flagship by HTC could be named HTC O2 - a representation of the rebirth of the company through a new design language. This name change could well be part of the company's recent business realignment, which resulted in a 15 percent downsizing of its workforce following poor financial results.

The report also revealed that the company is planning to come up with a 6-inch variant of the smartphone, featuring 2K display, 2560 x 1440 resolution and Quad HD panel. Apart from this, another smaller 5-inch version is in the works for launch next year, which will feature a 2K/4K display and a more powerful eight-core Snapdragon processor.

The device is expected to be powered by a quad-core Qualcomm Snapdragon 820 processor and packed with a gigantic 4GB of RAM. Storage options are pinned at massive 64GB and 128GB options. The device will also feature a 20.7-megapixel rear camera, 5-megapixel front-facing camera, 3500 mAh battery and BoomSound front-facing stereo speakers, reported BGR. There have been no official announcements on design, but speculations point to a possible narrow body build with thin bezels and dust and water protection features.

Currently, there are two possible events to unveil the new HTC handset. According to Softpedia, there is a chance that the device may be unveiled in early September at the IFA 2015 in Berlin. However, HTC might also prefer to highlight the newly named flagship device in a dedicated company event later in October.

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