A Mobile Phone Shop Displaying HTC Smartphones In Taipei
Customers look at HTC smartphones in a mobile phone shop in Taipei in this July 30, 2013 file photo. Reuters/Pichi Chuang

HTC US has apparently unveiled a new program called the Uh-Oh protection. With this initiative, the tech giant will reportedly replace the purchased HTC One M9 unit, if the handset becomes unusable because of three reasons: Cracked screen, Water damage and Carrier switch, says HTC. This assurance is apparently given by HTC for the initial 12 months after purchase. And more importantly, the HTC One M9 release date has been confirmed as April 10 in the U.S.

HTC One M9 Release Date

Starting April 10, the HTC One M9 can apparently be availed from various retailers. Meanwhile, the carriers in the U.S. will also be selling the One M9 around the same time period, notes GSM Arena via HTC’s YouTube channel. In any case, the One M9 price and the availability will be revealed shortly. Furthermore, Jason Mackenzie, President of HTC Americas, has apparently revealed that the company will not release the HTC One M9 Google Play Edition.

HTC One M9 Uh-Oh Protection Program

GSM Arena says, the new Uh-Oh protection program will reportedly go live on the day the HTC One M9 becomes available. And as mentioned earlier, the new handset will be replaced by HTC in case the M9’s screen gets cracked and also when water damage ruins the handset. In addition, even when a user switches carrier, this option can reportedly be availed.

Speaking of the program, the HTC official Website says the following: “Phones are susceptible to a wide range of uh-ohs: drops, cracks, water damage. We get it. Accidents happen. So at HTC, we thought it was time someone had your back.”

Moreover, HTC says, in case a user never makes use of this Uh-Oh protection program in the initial 12 months, a solid $100 off will be offered towards the purchase of the next HTC One handset. And at this point, this Uh-Oh program will be limited to the U.S. and there is no official information available to ascertain the availability elsewhere. Hopefully, this killer initiative gives HTC the much-required market share boosting in the U.S.

On the other hand, Extreme Tech says, no other Android OEM has ever come up with such a gracious program to replace the new device. In comparison, other OEMs only offer limited protection. Samsung apparently provides a slew of premium subscriptions to services that doesn’t add significant value, whereas LG has been offering spare batteries to the G3 buyers. Even though the OEMs like Huawei and Xiaomi may not have such a program in place, they make only budget-friendly smartphones, therefore, such a program is not viable.

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