Huawei Honor 7 to launch in the UK

Huawei is looking to expand from its Chinese launch with the introduction of the Honor 7 as well as its own online store Vmall in the U.K. and in Europe respectively. On Aug. 27, the company will formally unveil the Honor 7 in the U.K. The handset will also be the first smartphone that will be sold in the upcoming online store.

Huawei has always collaborated with major retailers like Amazon to release their Honor smartphones in Europe. For the first time, the company will be launching its Vmall Official Online Store in Europe to explore direct consumer sales. Huawei will celebrate the launch with an exclusive limited period offer on Honor 7 initially for few days.

The smartphone will be priced at £200 (AU $437) for a limited period to promote the brand. After the promotional phase is over, the price of the device will be hiked by 20 to 40 percent, as reported by GSM Arena . The official retail price is yet to be confirmed by Huawei.

Last June, Huawei launched Honor 7 in China. The smartphone managed to receive nine million pre-orders in the first week itself. Last month, the company released a video to boast the success of the phone in the Chinese market. Prior to the new announcement, the video has hinted that the Chinese smartphone maker will be heading to Europe some time later this year.

With Honor 7, the company aims to continue the success story in the West. The device sports a metal body with 5.2-inch touchscreen display. It touts a 20 MP Sony camera with phase detection autofocus and dual-LED flash along with an 8 MP selfie-snapper.

The Honor 7 sports a 360 degree fingerprint sensor which also supports gestures to perform tasks apart from unlocking the handset, Android Authority reported. It comes with Huawei's own Kirin 935 SoC with a 64-bit octa-core CPU, Mali-T628 GPU and packed with 3GB of RAM and a 3,100 mAh battery. The expandable 64GB internal memory is backed by microSD slot. It runs Android 5.0 Lollipop with Emotion UI 3.1 on top.

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