Modern technology has affected many aspects in the world and dentists should also take advantage of this in order to connect more to their patients.

This is what Nitin Chhoda, a licensed physical therapist and a doctor of physical therapy, proposes to dentists. Chhoda also stated that "most local dental practices will draw the majority of their business locally, and it is unlikely patients will spend much time reading your latest Facebook post. If you're going to put that much effort into maintaining contact with patients, why not do it with email, print, phone and text messaging? Why not do it with new, done-for-you technologies like Instant Dental Newsletter?"

Nowadays, dentists have already recognized the benefits of establishing websites in terms of offering patient forms, informing patients of their operation hours, and scheduling appointments. Despite this progress, most dentists lack the "personal touch" which could inspire patient loyalty. Most patients like to know that they are being taken care of and utilizing these methods are not enough. One solution that could be done in order to address this problem is utilizing dental newsletter.

Personal emails, phone calls and text messaging are all offered, providing dentists with a customizable resource to send a simple thank you, appointment reminder or follow up. Chhoda, who is an expert on dental marketing, noted that many dentists overwhelm visitors with information on their websites and spend considerable time and effort on SEO for their website when the focus should be on retaining patients and attracting new clients.

The same can be said for social media platforms. Those who visit Facebook and Twitter do so to connect with friends and family, not be bombarded with the latest marketing ploy. An email, text message or phone call demonstrates to patients that they're more than just a number in the system. It makes a lasting impression and the personal nature of the contact doesn't get lost among all the "likes" and "friending" taking place online.

"The ability to leverage different modes of communication - email, direct mail, text messaging and phone calls work best for patients," said Chhoda. "Software systems allow dentists to communicate with past, present and prospective patients on a consistent and personal level."

The most elaborate website is a waste of time and money if it isn't generating new patients or helping the practice maintain contact with existing clients. Chhoda has assisted thousands of small practices in increasing patient numbers with the use of software systems that utilize email, phone calls and text messaging. A website is a useful tool, but it's the personal contact that patients crave and to which they respond.