Apple fans have been waiting for the next launch event of Apple with great anticipation. Every rumour,photo, video or information leaked is examined, scrutinized and dissected to decipher what exactly Apple is planning to launch. Will Apple launch iPhone 5S in a gold variant?

The most important feature this time around seems to be the material used. Rumour has it that Apple will be launching two phones - iPhone 5C and iPhone5S, the former being the cheaper of the two with a plastic body.

The focus will be on the iPhone 5S. The phone could be coming in a golden colour. This of course will not be the actual gold plated iPhone the super rich can order as a customization feature. The golden hue will still have a bling effect on owners of these phones.

It certainly makes sense for Apple to launch a premium phone in a shiny golden colour along with the cheaper plastic iPhone. One phone can bring grater customization and affordability to the customers whereas the other can highlight the premium nature of the brand.

The idea has perhaps been mooted after seeing some companies offering to customize a smartphone with extravagant materials like gold, silver and diamonds. Gold plated iPhones have been in news and seem to be a popular customization feature. This goes to show that the customers are attracted, not only by the enhanced software and other functionality of a phone but also to the status symbol attached to it.

A personal phone not only helps the user in multiple ways in the personal space but also makes a powerful statement about the owner in society. A gold coloured iPhone will certainly attract such customers. This can also engrave the premium tag of the Apple brand in the minds of the customers.

The finger print scanner along with a gold coloured smartphone has gripped the imagination of fans, with some associating it with the iconic James Bond character from the movies. The character is known for expensive and high tech gadgets.

The launch comes at a time when Apple is witnessing a drop in profits and high competition from the other smartphone manufacturers. The launch of iPhone 5C with a plastic body as a low end phone and iPhone 5S in a gold coloured variant for the premium segment should help Apple increase its profitability.