If rumours are right, the exciting Moto E will get unveiled on May 13 this 2014 as the resurgent Motorola is obviously basking on the success of the Moto X and Moto G two-punch combo.

While nothing is official for now as far as the Moto maker is concerned, the Moto E is seen to largely mirror the basic strengths of the Moto series - features that really matter, decent specs and affordability, the latter of which for the Moto E will reportedly be more inviting.

Basing on the rumoured Moto E specs and features so far, there are five ways that the near-Nexus device will wrestle down Apple's current hero phone - the iPhone 5S. They are briefly detailed below:

4.3-inch screen at 720p resolution

According to BGR, reports from Brazil indicate that Motorola has set the Moto E to sport a 4.3-inch display panel that beams out an impressive 720p or 1280 x 720 screen resolution. It may not completely overwhelm the iPhone 5S but the latter's screen attributes pale in comparison - an already claustrophobic 4-inch screen in 1136 x 640 screen pixels.

Light and lean with a 6.2mm-thin body make

The same specs that were gleaned from a Brazilian telco to carry the Motorola phone pointed to a super-sexy Moto E, the body thickness shrunk to an incredible 6.2mm. The 5S, on the other hand, is not exactly a bulky gadget as its casing is pressed into thinness of 7.6mm but when pitted against the Moto E, the former seems unwieldy.

Small footprint but bigger battery

The Moto E is reportedly thin and almost paperweight but the energy juice that it comes packed with should be sufficient to power an all-day of extensive smartphone use. The leak from South America suggests that the upcoming Moto battery kit will have a rating of 1900mAh, which pits against the 1560mAh battery pack that rests at the back of the iPhone 5S.

Dual SIM feature

Apple's iPhone 5S is stuck with a single SIM while Motorola has designed the Moto E to accommodate two SIMs. Dual SIM capability means simultaneous access of two different network services at any given time.

This perhaps is a bit of a power-hog but the benefit of being always connected far outweighs the slight downside.

A killer $100 price tag or even less

The best part of the flood of speculations surrounding the Moto E is it will hit store shelves in major markets with a very irresistible sticker price of no more than $100. Now the cash setback in taking the device home could even be lesser or nil the moment telcos start picking up the handset. Subsidies will further reduce the Moto E retail price or even make it free to own in exchange for contract agreements.

On its release date, likely to happen in late May or early June 2014, the Moto E is powered by a 1.2GHz dual-core CPU that is tapped with 1GB of RAM plus KitKat 4.4 or a later Android build coming out of the box.