Reports on the upcoming iPhone 5S only indicate an upgrade but what could Apple offer the consumers to convince them in purchasing the latest smart phone paying at stiffer costs?

Apple Inc. could cash it on big if the much anticipated iPhone 5S provides color choices and compete with the recently announced Nokia Lumia 520.

With the Nokia Lumia 520, consumers can choose from the five colors available like red, cyan, yellow, black and white.

Initial reviews on the Windows Phone 8 smart phone show that Nokia will most likely succeed in the market and eventually become popular in other rising markets in Brazil, India and Mexico.

Nokia may have offered the Lumia 520 with a low price but the company assures the consumers that the smart phone performance is not affected or inadequate. Nokia Lumia 520 costs €139 ($182) with a scheduled launch some time in the second quarter of 2013.

Apple iPhone's

Apple's iPhones has been offered in no other colors except black and white. Now, the technology giant could use the color choices approach to attract more consumers and beat the colorful Nokia phones.

The iPhone 5S enthusiasts will definitely be more excited if they can choose from six or more colors like the Apple iPod Touch. Apple is aware that there are some users who like to personalize their devices to a certain degree and that is the reason why it the engraving feature to some mobile devices will be offered as well.

The iPhone 5S rumors have helped in depicting what Apple plans on their latest smart phone. The company is working hard on their next iPhone together with the iOS 7, a new iPhone software version. Apple could possibly have a 2013 summer release for the iPhone 5S.

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