Apple CEO Tim Cook Speaks About The Apple Watch
Apple CEO Tim Cook speaks about the Apple Watch during an Apple event at the Flint Center in Cupertino, California, September 9, 2014. Reuters/Stephen Lam

Apple’s release date plans for the iPhone 6S is directly related to the Apple Watch as the tech giant is banking on the likelihood that its first smartwatch will reenergise the so-called Halo Effect. The result would be massive switch from Android users and record buys for the next iPhone.

This is the readings offered by the blog post authored by Mark D. Miller. “By increasing the Android switch rate, engagement with Apple’s brand and demonstrating the benefits of the Apple ecosystem, the Apple Watch will create the biggest Halo Effect yet,” Miller wrote.

Halo Effect

The Halo Effect was first seen when the iPod came into being. As the portable music play gained immense popularity around the world Apple capitalised on the momentum and opportunities generated by the device. Succeeding iPod models pointed to better functionalities when used with Mac computers, which led to the Apple product being snapped up by the millions. That translated to heaps of cash haul for the tech giant.

The power of the Halo Effect was again seen when the iPhone was introduced in 2007. Many users were convinced that the smartphone will provide more premium services and functions when availing Apple products and offerings. The App Store became an indispensable iPhone partner while the iPad entry in 2010 further established the vaunted Apple ecosystem that straddles two platforms – the iOS mobile computing and the conventional OS X desktop environment.

Apple Watch

With the Apple Watch, history will repeat and the future will favour Apple, Miller suggested in his post. The timepiece, as advertised by its maker, has stand-alone features but as users get used to its functionalities, they will be prodded that pairing it with a smartphone is the way to get the optimal benefits. And the genius of Apple is its smartwatch pairs exclusively with the iPhone – most likely with the upcoming 2015 models powered by iOS 9.

“Apple Watch … will demonstrate to users the multiplying functionality that users gain through being in the Apple ecosystem. Most iPhone users own just one Apple device, but by definition, every Apple Watch user will own multiple Apple devices,” Miller said. And the benefits will further multiply as Apple Watch and iPhone users are gradually integrated and become increasingly dependent to the Apple ecosystem, according to the blog post.

The latest rumours picked up from supply chain sources indicate that Apple plans a three-punch approach for the iPhone 6S release date this 2015 – meaning three models will be unboxed between September and October this year. And all three variants – the 4.7-inch iPhone 6S, the 5.5-inch iPhone 6S Plus and the 4-inch iPhone 6C – are designed, as expected, to fully function with the Apple Watch that will touchdown this coming April.

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