Jetstar, Australia's leading budget airline, plans to transform the way its 500 employees communicate by upgrading their existing Microsoft unified communications environment to Microsoft Lync, formerly Office Communications Server, when it becomes available starting December 2010.

Jetstar's primary aim for implementing Lync is to provide its employees with greater flexibility and a smarter working environment.

Jetstar CIO Stephen Tame said the Lync solution delivers IP telephony through software and provides Jetstar genuine business presence across voicemail, messaging, video conferencing and voice.

"Our team can now answer their desk phones from home, from our Singapore offices, from the back of a taxi or from wherever they are and receive their recorded phone messages via email attachment," said Stephen Tame.

A leading market research firm concluded that solutions such as Microsoft Lynce enhance enterprise user productivity by integrating enterprise communication channels.

Frost & Sulivan (Australia and New Zealand) director Audrey William said: "With the growth of the Australian unified communications market driven by the demand from telephony , conferencing, collaboration and the mobility segments, technologies such as Lync with be vital to the forecasted growth at a CAGR of 8.0% from 2009 to 2016."

Microsoft has unveiled Microsoft Lync today which it say, will usher in "a new era of business communications."

Microsoft Australia (Lync) marketing manager Jaron Cohen explained that new software unifies enterprise voice, instant messaging and web-based audio and video conferencing into "a connected communications experience."

"Lync provides deeper context to communications by empowering people to communicate more efficiently across a range of compatible devices, wherever you have an internet connection. IT departments can now evolve their infrastructure and either augment or replace their PBX systems with Lync," Mr. Cohen said.

A complimentary trial version of Lync at www.lync.com can be downloaded starting today to experience capabilities of the new software. Business customers can purchase Lync beginning December 1.


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