Kim Kardashian App Almost Worth $200M: Insane Success Explained

Most of us know Kim Kardashian from the hit reality TV series, Keeping Up With The Kardashians. Aside from that, she is also known as a fashionista, a businesswoman, the wife of hip-hop star Kanye West and the mother of North West. Now, we can add video game superstar to her list of credentials.

The Kim Kardashian App is brewing up a storm in the gaming world. The reality star has an enormous number of fan following and they all want to experience the Kim Kardashian lifestyle. The goal is to rise above the ranks, and eventually become an A-list celebrity.

This expansion of her "business portfolio" is estimated to earn another $200 million based on the program's in-app purchases according to Upstart Business Journal. One would always assume that a free app will not really earn much money. This formula does not hold true for this free download. The app makes money, through a lot of "in-app purchases" like designer clothes, trendsetting haircuts, and fabulous accessories and even travels. It's similar to the marketing strategy of another famous game called "Candy Crush." Notably, Kim Kardashian and the rest of her family are always in the entertainment headlines. The paparazzi that follow them across the globe never fail to showcase their dynamic spending sprees. Some Kim Kardashian addicts out there are willing to pay as much as $500 to enjoy and live the Kardashian experience.

Kim Kardashian's fanbase is mainly composed of young, upscale and tech savvy individuals Business Insider cited Niccolo de Masi - chief executive of Glu. This bodes well for the game since Kim Kardashian, herself, is very well-versed with social media. The fact that she is very in touch with her fanbase digitally through Facebook, Instagram and Twitter makes marketing and promotional efforts slightly easier. She is able to successfully connect and reach out to her fans. She makes the game seem more realistic by interaction with the gamers through her blogs. The strategy has placed the target on the right market and medium.