Apple's MacBook Pro 2013 will touchdown on Oct 22 likely bragging largely about its more powerful internals, courtesy of Intel's Haswell processing chip, and the new OS X Maverick. Yet focus should be on the device's display prowess, a new report said.

According to NPD DisplaySearch, the new MacBook Pro and all the upcoming Apple gadgets, both in the iOS and OS X spheres, will rock the competition using their supreme display offerings.

"Apple, once again, intends to count on display technology for new product innovation," the research firm was quoted by a CNET report as saying.

The tech giant, DisplaySearch said, intends to leverage its great advantage in gadget display rendering, probably starting off with this year's line up MacBook Pro, MacBook Air and even the iMac all-in-one desktop.

For 2014, the iPhone 6 will reflect the same game plan from the company as DisplaySearch predicts that "Apple is planning to revamp nearly all of the displays in its products over the next year."

The projection makes sense, analysts said, as Apple will mostly want to put out an immediate 'awe and shock' effect that its products will radiate effectively. Having an immersive screen feature across the board, Apple will easily capture consumers' attention, which in turn increases the probability of buys in great numbers.

While the power under the hood matters, which in the case of Macs and iMacs will be delivered in conjunction with Intel's Haswell technology, it is the screen technology that seems to resonate most to users since it is what they see and feel.

Hence, the persistent talks about the MacBook Pro benefitting from Sharp's IGZO display panel, which not only will serve a 3840 x 2160 screen resolution for the Maverick-powered laptop but also ensure longer operating hours.

The 2013 MacBook Pro will boast not only of the crystal clear display but also of a GPU that is easy on the battery, though this Mac is said with up to 12-hours of intensive use without recharging.

And as mentioned, the same premium features will be extended to the iMac and the iPhone 6. A budget version of the desktop should be out soon, according to new reports, while the first iOS phablet should materialise as early as January 2014.

Note that these calendars are in line with DisplaySearch's assertion that Apple is working to further enhance the display features of its iOS and OS X devices.

Apart from this instant come-on, the upcoming MacBook Pro is said to borrow many more of killer features introduced by Apple with the iPhone 5S, chief among them the Touch ID fingerprint scanner, which also highlights the gradual seamless integration of the two Apple platforms.

Release date of the MacBook Pro 2013 is reportedly set for Oct 22, which is an Apple event that is believed designed to intro the slimmed down iPad 5 and the iPad Mini 2, this time with Retina.