Microsoft Windows
IN PHOTO: Microsoft Corp's Ashley Frank talks about Windows 10 at the annual shareholders' meeting in Bellevue, Washington December 3, 2014. Reuters/Jason Redmond

On March 2, Microsoft announced the arrival of the Lumia 640 and the Lumia 640 XL at the Mobile World Congress tech expo. However, apart from unleashing the midranger handsets, Microsoft did not reveal any other handset. At the moment, Microsoft is focusing on building a stable Windows 10 OS and it will reveal a flagship device later this year.

During an interview with The Verge, Neil Broadley, the Director for Phone Product Marketing, stated that the most appropriate time to launch a flagship device is when it is ready with the best software experience. The flagship should arrive some time after the release of Windows 10 OS.

The Verge says that the Windows 10 is expected to arrive after summer. This indicates that a flagship running on Windows 10 would be released in September or October. Phone Arena says that Stephen Elop, the Executive VP of Microsoft Devices & Services business unit, revealed during the MWC event that a Microsoft flagship will arrive later this year. However, he did not reveal more information on the flagship device.

Microsoft is not in a hurry to release a Windows 10 flagship. However, industry leaders like Samsung, HTC or other manufacturer may jump the gun to roll out a high-end Windows Phone device. On Feb 9, the International Business Times had reported about a probable Windows 10 variant of the HTC One M9 (dubbed as HTC HimaW). It is rumoured that the handset will be aimed towards U.S. markets.

In the recent past, Microsoft has launched low-end devices like the Lumia 535, the Lumia 435 and the Lumia 640. The Verge says that the Redmond giant is currently focusing on building its markets share in low-end products segment. However, the recent IDC survey stats reveal that in 2013, Windows Phone’s market share was 3.3 percent but in 2014, it fell down to 2.7 percent. The sales of Windows Phone devices have been consistently improving, but the growth is slower compared to Android and iOS that dominates the market.

What do you think about the flagship device from Microsoft? With Windows 10 onboard, will it be able to challenge the Android and iOS flagships that are going to release later this year? Do let us know your about it by posting comments.

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