NES Classic Edition: Reggie Fils-Aime confirms company's restock strategy for the hot retro game console

When Nintendo released the NES Classic Edition last month, no one was expecting it to be as big as it is now, with the console getting sold out almost as soon as it hits physical and digital shelves. A company executive has confirmed as much, as well as the company’s strategy to meet constant demands.

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Nintendo of America president Reggie Fils-Aime sat down with C|Net to discuss the future plans of the company. When the subject of the NES Classic Edition was brought up, Fils-Aime was quick to admit that there has been a shortage in stock on the company’s part. He did admit, however, that stocks of the console have been released daily since the initial shipment.

"Every day there's more going into the retail channel,” he said. “The overall level of demand is certainly greater than we anticipated -- that's why we're suffering through the shortages out there in the marketplace."

If Nintendo is indeed shipping units of the NES Classic Edition on a daily basis, there is still the question as to why there is a large deficit between demand and supply. Various retailers have returned the console in their roster of available items, but the units are swallowed almost as quickly as they are plated. However, it would explain why the restocks have been far and few between retailers. One possible explanation is that the company's focus has been divided with the Nintendo Switch arriving in March 2017.

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With the release of the NES Mini, Nintendo’s goal was quite simple. As Fils-Aime admitted, it was simply because the company wanted the older generation to feel connected to gaming again. "We saw the NES Classic as an opportunity to engage with millennials, gen-Xers, boomers, people who had played those games back in the day, but life had gone by, and they had somewhat walked away from gaming,” he said. “It was a great way to re-engage them.”