A model walks off stage in the backstage area during Frankie's Bikinis show at Mercedes Benz Swim Fashion Week in Miami.
A model walks off stage in the backstage area during Frankie's Bikinis show at Mercedes Benz Swim Fashion Week in Miami, July 18, 2014. REUTERS/Carlo Allegri (UNITED STATES - Tags: ENTERTAINMENT FASHION)
A model walks off stage in the backstage area during Frankie's Bikinis show at Mercedes Benz Swim Fashion Week in Miami, July 18, 2014. REUTERS/Carlo Allegri (UNITED STATES - Tags: ENTERTAINMENT FASHION)

Nestle Fitness launched a campaign to remind women to have regular check-ups to help prevent breast cancer. By hiding a secret camera in the female model's bra, the company discovered that males too are "checking out" the model's mammary glands by way of stares or hidden glances.

The 1-minute, 18-second video found that the woman's breast was stared at 37 times, while the video has gone viral with 1.15 million hits in 6 days.

YouTube/Nestle FITNESS

On the comments section of Gizmondo which reported the Nestle campaign, saywhatuwill admitted that he also checked out the model because besides her good looks, he is a man and believes "It's only natural to look at an attractive woman." He added it is an effective video for the breast awareness campaign.

MarceloFR said he learned a valuable lesson from the video, which is "Looking at a cleavage is like looking at the sun. You don't stare at it, it is too risky. You get a glance of it then you look away."

The Nestle model was lucky because she only got overt and secret stares.

Another video of an attractive female walking on New York City street with a hidden camera on her body found the model experienced harassment. The video, produced by OCATIV, had first-person accounts of women who were groped. It is also viral with more than 3.5 million views in 2 months.

YouTube/Vocativ