OgilvyOne Athens created a 55-second ad for Nestle Fitness to promote breast cancer awareness. It features Greek actress Maria Bakodimou wearing a high-tech bra that tweets every time it is unfastened, Mashable reports.

Here is the ad, which is in Greek language.

YouTube/Nestle Fitness

In the three days that it has been posted on the video sharing site, the campaign has gone viral with almost 75,000 hits.

The campaign will last for two weeks. Besides the ad, the campaign also has a dedicated Web site (www.tweetingbra.gr) that includes tips on how to perform self-examinations. It also has a Twitter account (@tweetingbra) for the unique bra.

In 2010, artist Imogen Heap had a special dress she wore at the 52nd Grammy Awards when she accepted the Best Engineered Album, Non-Classical award. The dress showed Twitter photos from fans.

YouTube/ArtisanNewsService

Microsoft made a similar outfit the next year. It used a corset keyboard to project tweets on the transparent white skit. It won Best in Show and Best Concept at the International Symposium on Wearable Computers in July 2011.

In November 2012, former Pussycat Dolls and X Factor judge Nicole Scherzinger also wore a Twitter dress at the launch of the 4G network in London.

YouTube/The Showbiz 411

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