File photo of Apple's iPhone 5S being displayed at an Apple shop in Tokyo's Ginza shopping district
Apple's new iPhone 5S is displayed at an Apple shop in Tokyo's Ginza shopping district in this September 20, 2013 file photo. REUTERS/Yuya Shino/Files

Apple will appear to push through with its release despite the flak over the massive leak of celebrity photos and stocks falling.

It has taken a rough turn for Apple as stocks fell September 3 dropping to $98.94 according to Business Insider. This was opposite from what the company's stocks have been achieving before the massive hack exposing celebrity nude photos. With Apple's September 9 event looming, the question now boils down to whether the company can stand the scrutiny it is under presently enough to deliver a killer iPhone 6 performance. Leads about the device continue to pour in with people lining up at Apple's New York Store on Fifth Avenue. It now comes down to Apple's resilience to the controversy and the interest its flagship has gathered throughout the months.

To add to the mounting leaks and leads, the 4.7-inch iPhone is featured in a new video posted under Russian YouTube channel Rozetked. According to 9to5Mac, the video details the almost assembled 4.7-inch iPhone 6 from Feld & Volk's. The footage compares the device agains the iPhone 5s. Features of the iPhone 6 shown include a space gray real shell including front plates in black and white.

To check out the video click here.

Whereas more details about the iPhone flagship should drive hype it spells differently for the company's stocks. Apple's stock fell and there are two potential reasons: Pacific Crest analyst Andy Hargreaves's recommendation and iCloud photo scandal. Hargreaves told investors to sell their Apple shares thus the blow on the tech giant according to Business Insider.

In the previous week, Apple could not have anticipated the drop. It was flying high with record breaking price at $103.20. However, the stock fell under $100. Analysts offered positive forecasts before saying that the iPhone 6 can spark replacement cycle and sales unlike any other. That is until nude photos of big celebrities like Jennifer Lawrence and Kirsten Dunst hit the internet. Reports indicate iCloud security flaw as one of the reasons for the massive leak.

NDTV quotes Ava-trade chief market analyst Naeem Aslam on Apple shares: "Despite the recent events, I am still very bullish on Apple as they have a number of new products coming out such as wearables and a new bigger iPad."