According to several reports, Apple has been prepping for their new MacBook Pro 2013 release this September? How? Getting rid of their previous MacBook Pro stock - the company slashed a couple of hundred dollars from their previous offering adding to the hype that the tech giant is indeed gearing up for a release.

The timing could not have been more perfect.

The company is offering models for a lower price including an incentive to students who will buy their present models. According to a report, Apple is offering as much as three hundred dollars to students purchasing their current MacBook Pro.

The incentives are given through a hundred dollar App store gift card. The gift card also comes with a two hundred dollar discount for students. While the three hundred dollar discount only covers those within the school, Apple has resorted to a number of deals and discounted packages at different stores like Best Buy.

The intent is clear: Apple wants to sell as much as their current inventory. Analysts say companies only do this when they are about to release a product to refresh inventories. With the company eager to sell out older models, another question surfaces: When will the new one come out?

The big student promotion from the tech giant will conclude right around September 6. Many sources think it is also possibly the date for the launch of the new MacBook Pro. If it will not be on the 6th then it should be right around the corner from that date. Before the excitement builds, it is important to note that the expiration date applies to a whole bunch of Macs including the MacBook Air. Thus, there is still the concern that it may not the big release date or period many are hoping.

Checking the facts and recent events would be good in this case.

Apple has remained silent two months after releasing the update for the Air. The company has not hinted anything about the latest MacBook Pro. Analysts say Apple knows it cannot delay any more product launches. Regardless of the reason for the holdup, whether it is about the Thunderbolt 2 or the Haswell to be used inside the device, many industry experts say the MacBook Pro should be releases this 2013.

It should arrive before the holiday season or Apple can lose its grip on the market. A product delayedtoo long can be one of the biggest hits to the company's position. The 13.3 inch display MacBook Air is now available at $999. This comes with a 4GB memory plus 128GB flash storage. The 13-inch model featuring 256GB flash storage is now at $1199. Sources say, prices can even go lower.