Advertisement creators used to pit the iPhone against the Samsung Galaxy such as this advert.

That one, which came out in April, was to promote the Nokia Lumia 920 which used Microsoft Window Phone 8 OS.

Over the weekend, another phone war was launched by Nokia Lumia 925, but it pitted the phone against Apple's iPhone 5.

The advert capitalised on complaints of users that a purple flare is seen on photos taken using the iPhone 5 whenever the devices was pointed toward a bright light. It illustrated that technical problem by showing a living dead using the Apple device while walking at night.

He then encounters several zombie-looking creatures that appear like overexposed flash photos with pale skin and red eyes. The advert hints the Apple user falls prey to overexposure and then ends with the blurb: The best pictures in any light. Even without the flash, a reference to the newly launched Lumia 925 that runs on Windows Phone 8.

The improved camera lens in one of the main selling points of the Nokia Lumia 925, which features a 4.5-inch screen with 1280x768 resolution, comes with Optical Stabilisation and Nokia's Smart Camera app.

For its hardware, the Lumia 925 has a dual-core Qualcomm Snapdragon S4 processor.

This early, the advert is creating debate among fans of both phones.

In Mashable's comment page, Joanne Scharich, an Apple user, asked, "Just because I love having a smart phone which works well, I'm a mindless zombie?" Lawrence Job replied, "It's because your phone requires a flash in low light. Flash photography in smartphones will often cause red-eye and washed out skin."

Chuck Steak said it was probably the worst advert he saw in a long time, while Mohammed Hamza thinks otherwise, to which Andrew Williams retorted, "If Nokia had their way, we'd be mindless zombies all using their wares and OS."

At the Gsmarena comment page, soarealb opined, "I think nokia board of directors are officially insane ... are they still on the wp bandwagon?"

But for amnotfan, the Finnish phone maker's fans got great sense of humour, while Ron finds the ad excellent, but added he is not sure everyone will understand it. One possible confusion the advert may have created, as pointed out by Canyouseethelight, is that a viewer may see the iPhone in the ad and buy it instead of the Lumia.

Significantly, the advert pitted two former number one phone makers, Nokia and Apple, since the reigning king of the smartphone market now is the South Korean tech giant Samsung which is laughing all the way to the bank while selling the Galaxy S4.

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