CES 2014 will soon wrap up but the much-anticipated Nexus 10 2 remains out of sight. So when exactly is the release date happening?

Or will ever happen at all?

It likely will, according to Paul Briden of Know Your Mobile, but come the stock Android tablet's debut time, all the fanfare that usually attends a major gadget outing will be absent - all in line with Google's original plan.

Black Friday, Cyber Monday, CES and MWC. These four events that span from late 2013 through February 2014 have all been mentioned as the Nexus 10 2 jumping board. The first three already came to pass and the last one is just a few weeks away.

The likelihood, however, is the 10.1-inch tablet will not come out as long expected. It is real, Briden said, but the slate will only become real when Android fans least expect it. In other words, release date of the device will happen in almost total silence.

And Google is to blame if someone must be blamed. Such move from Google is dubbed by Briden as Ninja marketing at work.

According to him, the Nexus maker would allow the Nexus 10 2 rumours to persist, let the excitement to further build up then the company would pull a giant surprise.

"Google - like most tech firms - would rather just let the internet talk itself into a fluster, get people worked up about the product, let the rumour mill do its thing and then, when they can take it no more, unveil the thing everybody has been clamouring over for months," Briden wrote.

The approach is not unprecedented at all. Recall that giant firms like Google, Apple, Microsoft and Samsung prefer keeping their upcoming products under wraps until the actual day of unveiling. Some analysts call it as surprise punch or killer punch and in previous undertakings it work wonders.

That will be the exact business template that Google will employ on its Nexus 10 2014 thrust.

For now, fans will have relish the latest chatter about the device - that the slate is actually a 12-inch gizmo that mostly will take after the Galaxy Tab Pro 12. This talk, of course, is anchored on the assumption that Samsung remains the maker in charge of Google's latest Nexus 10 project.

Whispers also suggest that second Nexus 10 build is a powerhouse not because of a Snapdragon processor from Qualcomm. The muscle that the tablet will flex would draw its power from a Tegra 4 processing chip, boasting of the proud NVIDIA imprint.

Most certainly, apart from these already impressive components, the Nexus 10 2 on launch time will meet its chief rival - the iPad Air from Apple - flashing a Retina-busting resolution that bring to life its large screen.

And the best part about the KitKat 4.4-run Nexus 10 2 is it will come with a solid price tag on release date, probably not going beyond $500 for the top of the line edition, which should come with 32GB internal storage and LTE connectivity.