Pinchai Speaks During His Keynote Address at the Google I/O Developers Conference in San Francisco
Sundar Pinchai, Google's senior vice president of Android, Chrome and Apps, speaks during his keynote address at the Google I/O developers conference in San Francisco, June 25, 2014 REUTERS

There has been a lot of buzz about the Android L particularly its Material Design. According to analysts, it may be one of the best features of the upcoming software. The feature will trickle throughout all platforms of Google and introduce new rules for developers. What is the idea behind the Material Design? When can users owning devices like Nexus 5, Nexus 7 and Nexus 10 experience it completely?

According to BGR, the Material Design aims on improving the Search performance of Google along with better user experience across platforms. To shed more light about the matter, Google designer Jon Wiley (who is also part of the Google Search design) participated in a Reddit Ask-Me-Anything (AMA) event offering more details about the upcoming feature.

"I'm one of the instigators of material design. It actually came about a couple of years ago when we were working on a design problem involving Google Search," the designer explained.

"I was looking at mobile results on cards and I asked 'what is this made of?' People gave me funny looks, like 'what do you mean? It's just pixels.' But I didn't think that was a good answer. When you physically interact with software - actually touching the cards and links and buttons, etc. - you bring a lot of expectations around how physical objects behave. If the interface isn't thoughtful about those expectations - if it's just a bunch of pixels - it leaves you with a rather unsatisfying and inauthentic experience."

"Material design came about when thinking how to make Google Search better on mobile devices. So we plan to bring material design to all of its products, including Search." Wiley added.

As for those wondering the official release date of the Android 5.0 L for Nexus 5, Nexus 7, Nexus 10 and other Android devices, there are several things to consider. According to Android Geeks, Google usually releases major Android platforms in two manners: during mid-summer and in late October. However, many analysts also believe that Google may follow an Apple-like schedule for its Android updates. Many analysts believe that despite Google's new approach, it may still stick with its October timeline.