Nintendo Co. last month cut prices of the Nintendo 3DS handheld gaming device in order to spur demand. But the huge 40% price drops seems to be not enough as the Japanese gaming giant continues to look for answers against the iPad and Facebook's online games.

Now, Nintendo President Satoru said in a briefing in Tokyo on Tuesday that Nintendo is hoping to woo female customers by unveiling a misty pink version of the Nintendo 3DS. Iwata also said that more features will be added, including a function that allows users to record movies in 3-D, changes to Street Pas Mii Plaza and eShop, and a 1,500-yen expansion slide pad.

Not only that, Nintendo will be introducing in the coming months a tennis game starring Mario (featuring gyroscope play mechanics) plus 30 other games in order to boost interest for the device.

Scheduled to be released this year are "Super Mario 3D Land" (November 3), "Mario Kart 7" (December 12), Tekken 3D Pride edition (Winter), Square Enix's Theatrhytm Final Fantasy, (Winter) Slime Mori Dragon Quest 3, Level-5's Girls RPG Cinderella Life, Konami's Love Plus, Metal Gear's Solid Snake Eater (Winter), Monster Hunter 3-G (Dec. 10), SD Gundam G Generation 3D.

Games set for release in 2012, as announced at the Nintendo 3DS Conference on Tuesday, include Sega's Hatsune Miku: Project Mirai,Square Enix's Bravely Default: Flying Fairy, Paper Mario and Luigi's Mansion 2, Mario and Sonic at the London Olympics, Animal Crossing, Fatal Frame, a Fire Emblem strategy RPG, Dynasty Warriors Versus, Capcom's Resident Evil: Revelations, Bandai Namco's Ace Combat, and "Kid Icarus: Uprising".

The 3DS is poised to become the slowest-selling handheld in the DS lineup. Nintendo was lowered the 3DS' price to $169.99 starting August, down 32 percent from $249.99 during launching in February.

The 3DS is way cheaper than the $499 iPad tablet from Apple Inc. But consumers continue to flock the App Store to download games or just log-in to Facebook to play games.

Nintendo's shares are down by almost 50% this year.

Nintendo Co. hopes to revive its fortunes next year when it unleashes Wii U, the successor to the market leading Wii console. The Wii U works like a touch-screen tablet when not connected to a TV and controller, a sign that the console maker has been hit by the growing popularity of tablets.

Is it the end of Nintendo's portable gaming devices? What does Nintendo need to do to stop the bleeding?