The camera on smartphones and its capabilities has become an important factor for the consumers and Finnish device maker Nokia focuses on that. The company recently came up with a marketing video ad showing the Nokia Lumia 925 camera performance as well as slamming the rival smartphone Apple iPhone 5.

Photo credit: Tumblr/mcontreras

The latest ad from Nokia has the title "Nokia Lumia 925 Ad - Better Photos Every Day" and it appears to be a jab at technology giant Apple's previous video titled "iPhone 5 TV Ad - Photos Every Day." The message at the beginning of the Nokia video ad declares: "Everyday, more photos are taken on the iPhone than any other phone. But at Nokia we prefer to build for quality, not just quantity."

Nokia's ad shows a range of side-by-side images captured with the Nokia Lumia 925 smartphone and the Apple iPhone 5 where the Windows Phone handset yields better results. The video continues to convince the consumers that even though the Nokia Lumia 925 does not capture many images, it can take better pictures instead.

Nokia Lumia 925 vs. Apple iPhone 5. Photo credit: YouTube

The recently released Nokia Lumia ad has attacked the camera capabilities of rival smartphone iPhone 5. It is a familiar marketing approach often used in the tough competition of devices as one manufacturer endorses their products while battering rivals from other manufacturers.

Apple's work on the iPhone 5 8MP camera has received positive feedbacks but the Nokia Lumia 925 boasts with the impressive Nokia PureView technology. The Nokia Lumia 925 has an 8.7MP PureView camera and it is the first smartphone to come pre-installed with an app called the Smart Camera.

The Nokia Smart Camera app allows the Nokia Lumia 925 owners to capture 10 images rapidly in a sequence with just one click. Additionally, it has the "Best Shot" feature where the sharpest image captured will be automatically detected as well as the "Action Shot" feature that highlights every movement as it brings together the captured images.

Take a look at the YouTube video below of the ad "Nokia Lumia 925 Ad - Better Photos Every Day" that shows comparison on the camera quality between competing smartphones, the Nokia Lumia 925 and Apple iPhone 5.

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