‘Pokemon Go’ new analyst findings show app going downhill slowly but surely

Pokemon Go iPhone — People play "Pokemon GO" on the Pokequan GoBoat Adventure Cruise in the Occoquan River in the small town of Occoquan, Virginia, U.S. August 14, 2016. Reuters/Sait Serkan Gurbuz

What used to be an almost impossible and impossibly fast soar up the trends and charts may now be a far-off dream for “Pokemon Go.” And it’s a surprising turn of events, considering that it had only been released a month and some weeks in the U.S. in early July.

There have been previous clues as to the downward trend of “Pokemon Go.” Apart from the rather erratic relationship it had with investors following a mix-up of Nintendo versus other companies’ shares in the app, there has also been a bevy of issues that plagued the game.

Now, Bloomberg reports that several data from different information sources have shown the steady decline of “Pokemon Go” daily users. After peaking in the middle of July, where it had roughly reached almost 45 million daily active users, it has slowly gone down.

The report’s latest figures were in the middle of August, where the daily active users for “Pokemon Go” was pegged at 30 million users. Granted, this is still a fairly hefty number, which shows the strong fan base and support that the Pokemon brand may have.

Still, this does not mean that interest in the game has already declined. At the start of the week, a video circulated showing a mob who ran after a very rare Snorlax in Taiwan. Seen in the video below, the hordes of players are obviously all gunning to get the rare Pokemon—an obvious clue that “Pokemon Go” still has a sizable following.

Also just recently, Niantic Labs rolled out a new update, which introduced a new feature for players to take into battle.

The Pokemon Appraisals feature now allows “Pokemon Go” players to strategise their approach towards playing the game. This is because the new feature lets them see the IV stats of the Pokemon without the use of third-party apps.

The new “Pokemon Go” update is available for a few areas. The developer has promised more features in store for the pipeline. This may be its way of trying to keep its fan base interested until bigger feature come along.