Report: Getting Your Next Smartphone Can be Stressful
Gadgets were made to simplify our lives, and in the case of smartphones, they help us stay connected and get work done while on the go.
Yet picking the perfect device could also lead to stress, according to a new study conducted by researchers of Deakin University in Australia, which established that ending up with an "ill-fitting handset" could lead to frustration and even slight depression.
"They feel like they have information overload, that they often make poor decisions when they are buying telecommunications products," said the lead researcher, Dr. Paul Harrison.
Of the 500 subjects who participated in the research, published Wednesday and undertaken by Deakin with Australian Communications Consumer Action Network, a great majority had expressed over the course of the study that they made the wrong choice despite their initial enthusiasm in the run-up to actually buying the device.
The participants said they stake their sense of worth on the smartphone that they own and brandishing an "uncool" gadget dashed their sense of belonging with the "in" crowd.
The study suggested that stress being felt by smartphone owners can be traced on the way they value the gadget on their hands, which had become synonymous with their self-worth, an attitude that only leads to unnecessary anxiety.
It was interesting to note that a significant number of consumers ended up as frustrated smartphone owners, notwithstanding the maximum six months they used up before purchasing the gadget of their choice.
The experience was further complicated by the lure of advertisements, promotional offers and prices that consumers need to factor in before finalising their decision on what to get.
Harrison said that since many regard smartphones as an essential platform in the modern world, consumers generally highlighted the need to pick out the best from the vast number of choices.
"People are investing a lot financially as well, and can be locked into a decision for two years ... and if you want a social life you need to stay connected," Harrison told the Herald Sun.
The research found that information overload only adds to the stress already being nursed by many consumers, which needless to say is a form of health risk.
Harrison said that his team's findings will be considered in the final report of the Australian Communications and Media Authority, which is set to issue a report this week that will guide consumers on dealing with terms, promos, marketing approach and tactics being employed by the telecommunication industry in attracting new subscribers.