The Samsung Ativ One 7 is an all in one touch screen desktop which also comes with a wireless keyboard and mouse. A powerful 3rd Gen Intel Core i5-3470T processor, high definition LED widescreen enabling a 10 point capacitive touch (for the uninitiated higher point touch screen translates into better accuracy and response from the screen with the user being able to register a response from 10 points of contact from the screen.)

The other features include an 8GB DDR3 memory, multi format DVD reader and writer, one terabyte ATA II hard drive, built in Intel Hd graphics, 2 USB 3.0 and 3 USB 2.0 ports and built in high speed wireless LAN.

The i5- 3470T processor which was launched fairly recently packs quite a punch with 2 cores and 4 threads giving a clock speed of 2.9 GH and max turbo frequency of 3.6 GH

The Ativ One 7 gives a good deal for the price in the premium market segment which is getting more crowded with multiple products by many companies, leading to smaller margins and slower growth especially to Samsung and its main competitor Apple.

Recently, smart phone manufacturers are feeling the heat in the premium segment because of the cluttered market and the long life of a smart phone lead to customers who are not going to buy a phone for a long time after their first buy. The only way to attract customers and make them to let go of their previous smart phone or any premium gadget for that matter is provide better and unique features.

Innovations that become game changers cannot be rolled out from a factory like an assembly line, as they take time. The tech companies, therefore, take an alternative route of customization and style to their products. But these customizations come at a cost that is eating into the margins of companies. It will be interesting to note if Samsung Ativ one 7 will bring some good cash flows to Samsung.