South Korean tech company Samsung seems to be targeting another company and its latest product. This time, it is Sony PlayStation 4.

On its launch in New York City, Samsung showed the press and its fans its commitment to gaming by showing off the new gamepad accessory for the new smartphone. The company had a game arcade section set up for press and attendees to gets hands-on time with the new smartphone playing games like Sega's Sonic the Hedgehog 4: Episode 2 and Electronic Arts' Real Racing 3.

EA will have 16 games available for the smartphone's April 26 launch, including The Sims, Simpsons: Tapped Out, Plants vs. Zombies, Need for Speed: Most Wanted, Monopoly, and Bejeweled Blitz.

EA Vice President of New Platforms Glenn Roland said in a press release, "We're delighted to be partnered with Samsung to bring some of our fans' favorite mobile gaming titles to the Samsung Galaxy S4 in time for launch. The device's higher resolution, larger screen and increased processing power will give our games an opportunity to look even more beautiful for Samsung consumers."

Gamepad will come with eight bundled games and will work with 80 Android games at launch. It is smaller and lighter than other portable controllers. The Galaxy S4 also connects to your big HD TV, which is the same as the PlayStation 4

On the other hand, Samsung Galaxy S4 wowed fans and critics on its launch event last week in New York. The device is equipped with Super AMOLED HD screen display with 1080x1920 pixel resolution at 441 pixels per inch trumps the iPhone 5's 1136x640 Retina display. The S4 has 2GB of RAM and will be available in 16, 32 and 64 GB models, with a Micro SD slot capable of housing up to 64GB extra storage space.

The new smartphone from Samsung will be available in Telstra, Vodafone and Virgin Mobile and will work on the 3G and high-speed 4G LTE mobile networks in Australia.

The S4 will run on the latest version of Google's Android operating system (4.2.2 Jelly Bean) and be powered by Samsung's new Exynos 5 Octa processor. However, the device will run on Qualcomm's quad-core chip in the US. The phone features an upgraded 2600 mAh battery, compared to the 2100 mAh batter of the Galaxy S3.